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What is Pricing Principles?

Calligraphy/Lettering being an entirely different world in a skill based industry is thriving now more than ever. Not just people from the art field but from different fields are learning this beautiful art on a daily basis and it is important for us to provide an environment where each and everyone can grow sustainably and holistically.

Pricing Principles is a 2 hour long online interactive session conducted by Pooja & Abhay to help calligraphers price confidently & to remove all the confusion & fear around pricing. In this session we will learn various factors that affect your pricing so that you can take the guesswork out & price consistently for your profit.

Pricing can be one of the toughest things to figure out especially for an artist. So join us virtually to learn the basics of pricing & resolve all your pricing problems step by step.

Let’s thrive creatively & financially!

This session will address the following :

  • How to define your value

  • How to build a steady progress

  • Factors affecting the pricing

  • Current Industry Pricings

  • Category Wise Pricing (Wedding & Event work, Commissioned Work, Live events )

  • Easy pricing formula to price your art

  • How to avoid pricing mistakes

  • Creating a pricing strategy for yourself

  • Real Life Experiences

  • Client & Brand Dealings

  • Developing a Positive Mindset

  • Answers to pricing FAQS & much more


Bonus 1 - Downloadable Pricing List

You will get the current Pricing List of Abhay & Pooja to download for FREE.
An easy guide for you to start with & to understand what you should charge for different artworks & projects.

Bonus 2 - Presentation PDF

We will share a link to download the presentation PDF so that you won’t miss a single point & can refer to the PDF anytime in the future.


Your Instructors

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Pooja is a professional calligrapher & founder of Ink n Bliss, a calligraphy & design studio based in Mumbai. She is best known for her detailed work of copperplate & flourishing.  She lends her personal touch and warmth to every artwork she creates. Her work has been featured in many publications like The Times Of India, MidDay, What’s Hot, POOL etc. She is mostly commissioned by luxury brands & private clients for different types of calligraphy works & for live events around the country. She has worked & collaborated with high end luxury brands such as Massimo Dutti, Christian Dior, Jo Malone London, Muji, Jio World Drive, Etsy, Club Jolie by Aditya Birla to name a few.

Abhay is an Engineer and Professional calligraphy artist based out of New Delhi. His love for calligraphy can be seen through his beautiful and ever satisfying videos through which he has garnered over 270K followers on Instagram. His videos have been frequently featured by international media houses such as Unilad from Ladbible group, VT from Jungle Creations, YouTube India to name a few. Recently, he contributed as one of the artists for developing Alphabet Print 2.0 for Calligraphy Masters group which involved 27 artists from across the globe. He is best known for experimenting with the tools and creating different typefaces. He has collaborated with multiple luxury brands such as Christian Dior, Chanel etc. on a regular basis. He has also given workshops to MAANG firms such as Google & Amazon. His main aim is to create awareness and spread this beautiful art as far as possible.

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Important Things

  • It’a a Live Online Session

  • Zoom link will be shared via email one day prior workshop

  • Q&A Session at the end

  • Session language is English

  • The session will begin sharp at 9.30 AM (You can log in from 9.15 AM)

  • Please note that the Pricing is Indian Specific

  • No recording is provided

  • No refunds will be offered on non-attendance


Pricing Principles

Sunday 21st August 2022

9.30 AM to 12 PM (IST)

Live Online Workshop via Zoom

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